Internal Blogging at BT

Another great post by Richard Dennison called Blogging Inside BT in which he describes how "BT management is prepared to allow its employees to express themselves and their opinions on ‘unregulated’, self-publishing platforms". It is a great read and another example of how to link the use of Web 2.0 tools to providing value internally behind the firewall.

I also like a response he has added to a comment on the post, relating to how blogs can have a longer life span than traditional discussion forums as "the owner feels responsible for keeping it going because it is part of their personal brand." I like this enterprise blogging idea, as it allows all employees to become experts in their own area, and makes individual knowledge more available to the wider internal community.

I have linked to Richard before, relating to his post on Web 2.0 adoption at BT. It seems that they have a clear vision of what they can achieve by empowering their employees with information and knowledge resources.

Anyone interested in real examples of how to formulate Web 2.0 strategy and learn from the BT examples should subscribe to Richard's blog Inside Out.

Implementing KM - Success Factors

I gave a presentation tonight at the Dublin Institute of Technology based on my dissertation. In it I was demonstrating the high level findings of the research and some of the learning points and experiences of piloting an enterprise wiki as a knowledge management enabler.

First off was the idea that knowledge management is much more about people, their knowledge and embedding a knowledge sharing culture than any particular technology. IT will inevitably be part of any large KM initiative, but is only the enabler of the end goal. It is important to tie the goals of the KM program to the objectives of the organisation in which it is positioned. This will help senior management to sell and promote it.

I have tried to promote the benefits of KM as part of the initiative. I have found it is important to communicate these in a language which makes sense to all stakeholders, without too much jargon. The first 3 are recommended by Stan Garfield. They were:

• Avoiding redundant effort.
• Avoiding repeated mistakes.
• Taking advantage of existing expertise in the organisation.
• Making individuals more effective.
• Making teams more effective.

Given the people focus of my research, collaboration and knowledge flows became important. If we examine the knowledge networks which exist in an organisation, we can better understand how knowledge flows throughout it. Large Organisations are made up of many networks, with key players who act as information brokers, boundary spanners, central connectors, and peripheral specialists. These flows can often create knowledge bottlenecks of bureaucracy, which can prevent free knowledge sharing.

Next it was onto Web 2.0, and how the elements and behaviours of web 2.0 applications and communities are becoming increasingly popular in knowledge management. For example, a Forrester paper out last week reported that 85% of companies using Wikis were using them as a knowledge management tool. The match between tools such as wikis to the knowledge cycle (find, organise, share, use/reuse) and the enabling features (Search Link Author Tag Extend Signal) of web 2.0 is one which has not gone unoticed. My approach was simple:

• Engage Senior Management to back the initiative.
• Secure exclusive, high profile use-cases for the portal.
• Brand the portal to promote its use.
• Meet with prospective teams and user groups to gauge reaction.
• Drive wiki adoption by becoming a ‘Wiki Champion’.

The initiative was supported top-down by senior management, driven bottom-up from grassroots, and promoted laterally through communities of practices. This ensures sustained engagement across a wide range of groups within the organisation.

3 high level conclusions:

1. Knowledge management is more about people and the processes which enable knowledge management than specific technologies.


2. Simplicity is important, providing knowledge workers with the tools to quickly capture, organise, share and reuse knowledge which is important to their work.


3. Wiki’s provide users with the collaborative environment required for successful knowledge management.

My KM Dissertation Abstract

Having completed my KM masters dissertation, I thought it would be useful to share the abstract which sums up alot of the work I have been researching. The title of the dissertation was "Wiki based collaboration: An effective enabler of Knowledge Management?":

The World-Wide Web has evolved into a collaborative learning environment, where contribution and participation are replacing consumption and passive involvement. The shift which has taken place towards 'web 2.0' has been extraordinarily rapid, with the true potential of the web to connect people and their knowledge being seen. The use of web 2.0 tools as enabling technologies for knowledge management is becoming increasingly popular, with organisations replicating the success of these technologies on the consumer web behind their firewalls. The goal is to improve the knowledge sharing cultures internally and make better use of their organisational knowledge, so as to gain competitive advantage.

The full potential of the adoption of web 2.0 tools has yet to emerge, however early cases of successful implementation of social tools in support of organisational goals are positive. By closely aligning the aims of the knowledge management initiative with the goals and business objectives of the organisation, together with the early support of senior management, the potential success of the program is improved. An experiment to introduce web 2.0 technologies in a large financial services organisation has been undertaken to examine the challenges which arise and how the approach and language of the initiative helped to overcome potential misunderstanding and confusion about the terms web 2.0 and knowledge management. A pilot of an enterprise wiki platform was implemented, with full engagement of design and technical teams to position the technology as a potential collaboration standard. The focus was always about the capture and sharing of knowledge throughout, with many learning points for wiki champions and knowledge managers emerging.

Confusion around the true definition of knowledge management can be harmful to the potential success of initiatives if the wrong approach is taken. Focusing too much on technology can distract knowledge managers from the most important elements of implementing a successful knowledge management program; people, social networks and their knowledge. While technology will almost always be part of any knowledge management initiative, it is important to recognise that it is only an enabler of the cultural change with which knowledge management is associated. In order to facilitate effective collaboration between cross-functional and geographically dispersed teams, a new suite of enabling technologies is required, as the frequency with which these types of collaboration occur increases. Traditional tools such as email and file share have been overused and actually detract from effective collaboration amongst teams in projects which appear with increasing complexity.

This approach has shown that the terms knowledge management and web 2.0 are not crucial to the success of these programs. Aligning the goals of the project to the business objectives of the organisation allows senior management to better engage with the efforts involved in achieving those aims.

Please let me know if you have any comments or thoughts?