Corporate Blogging Resources

I came across two corporate blogging resources at the Blogtronix Wiki.

1. A list of sites and blogs related to Corporate Blogging.
2. A list of Corporate blogs.

I find the topic of corporate blogging interesting. Can your organisation really realise tangible benefits from blogging? Well, personally, I think that this media will become more important as the net generation replace the current consumer market.

By net generation, I mean the teenagers of 2007, who from 2010 onwards will open bank accounts online, harness wiki's and rss for information/news digestion, and will probably no longer want to receive communication with service providers via traditional mail and postal services.

It remains to be seen whether this generation will research potential service providers by analysing the material of their corporate blog?

There is also an interesting Social Text wiki site, Fortune 500 Business Blogging Wiki, which has some interesting discussion on corporate blogging.