Wednesday 7 May 2008

Internal Blogging at BT

Another great post by Richard Dennison called Blogging Inside BT in which he describes how "BT management is prepared to allow its employees to express themselves and their opinions on ‘unregulated’, self-publishing platforms". It is a great read and another example of how to link the use of Web 2.0 tools to providing value internally behind the firewall.

I also like a response he has added to a comment on the post, relating to how blogs can have a longer life span than traditional discussion forums as "the owner feels responsible for keeping it going because it is part of their personal brand." I like this enterprise blogging idea, as it allows all employees to become experts in their own area, and makes individual knowledge more available to the wider internal community.

I have linked to Richard before, relating to his post on Web 2.0 adoption at BT. It seems that they have a clear vision of what they can achieve by empowering their employees with information and knowledge resources.

Anyone interested in real examples of how to formulate Web 2.0 strategy and learn from the BT examples should subscribe to Richard's blog Inside Out.

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